What is a domain name and why is it important?

Understanding Domain Names

A domain name is the online address of a website. You would require a website's domain in order to locate it online. It functions similarly to a home's address and cannot be shared. 

Importance of Domain names:

  • It allows your website to be more recognizable to potential customers.
  • A Good domain name can also help your SEO (search engine optimization) and act as a marketing tool. This is because it would appear in searches and direct more traffic to the website.
  • It allows you to maintain brand ownership and brand protection.
  • Using a domain name is simple. You would be able to keep your domain name if you had to relocate to a different country or switch hosting providers. The identity that you have developed is unaffected by your domain name's global reach.

 

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